About the ECR Conference

The 14th Efficient Consumer Response (ECR) Asia Pacific Conference is the region’s premier supply chain management event that brings together supply chain experts in the consumer products manufacturing, distribution, wholesaling and retailing industries within APAC to share best practices in collaborative management to better serve customers and at less cost throughout the supply chain. Since 1998, the ECR Asia Pacific Conference and Exhibition has been the only long standing event in the region that connects supply chain practitioners in retail and consumer packaged goods to global leaders. The conference showcases a unique mix of global and Asia-specific insights on succeeding in the volatile retail landscape and, most importantly, how to respond to the next generation of consumers.

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Collaborating for a Better Future

Innovate. Inspire. Connect.

The 2015 theme of Collaborating for a Better Future highlights the importance of creating synergies with consumers and other businesses in an interconnected world. The two key areas of focus are:

  1. The Changing Face of Retail - 360-degree retailing insights to address the key successful elements in response to the ever-changing retail environment of today and tomorrow, with focuses on the dynamics of the retailing landscape including Digital Consumer Trends, Omni-channel Retailing, On-shelf Availability, Strategic Approaches to Drive Food Safety, Retail Talent Excellence
  2. The Consumer 2.0 - New technologies influence consumer behavior, which change the rules of business today. The Conference will gather successful brands, retailers and technology experts to share their insights in digital & new economy and to win the next generation consumers - Connected Consumer, Future Pulse of e-Commerce, Retail Big Data, Supply Chain Transformation, Retail Best Practices in the region.

Our Distinguished Speakers See More

2015 Speakers

(In alphabetical order of surname)
Mr. Sung-Chun CHO Mr. Sung-Chun CHO General Executive Manager Hyundai Greenfood
Mr. Rene CO Mr. Rene CO
Vice President, Communications, P&G Greater China cum Company Communications and Corporate Brand
P&G Asia
Mr. Paul D PRENDERGAST Mr. Paul D PRENDERGAST Managing Director, Consumer Goods & Services Accenture Pte Singapore
Mr. Carter FENG Mr. Carter FENG Associate Director, Sales & Marketing CHEP China
Mr. Danai GALASSI Mr. Danai GALASSI Senior Vice President, Supply Chain Management Charoen Pokphand Foods PCL
Mr. Tony GUO Mr. Tony GUO Key Account Business Development Director Mengniu Dairy (Group) Co. Ltd
Mr. Dwight HUTCHINS Mr. Dwight HUTCHINS Managing Director Accenture Strategy
Ms. Amy LEE Ms. Amy LEE Director, Marketing Strategy and Insight Coca-Cola Beverages (Shanghai) Company Limited
Mr. Bernard LOO Mr. Bernard LOO Business Development Manager eBay Hong Kong
Mr. Miguel LOPERA Mr. Miguel LOPERA President and Chief Executive Officer GS1
Ms. Nicol ZHAO
Ms. Nicol ZHAO Logistics Director, Customer Team, Customer Business Development Procter and Gamble (China) Sales Co., Ltd

What Industry Leaders are Saying

  • Ensuring we have the right portfolio strategy with the right products in the right places at the right price is the success factor for Coca Cola; and we capture the potential of the online market by staying close to our consumers and building our knowledge about how to leverage this rapidly growing channel.

    Mr. Miles Wilson,
    Director Commercial, Leadership - Asia,
    The Coca-Cola Company
  • The Conference provides a valuable platform for participants to meet the industry’s key players, network and unveil new opportunities to work together to realise shared ambitions, with topics that are leading edge and speak directly to the challenges and the fast-moving regional landscape that global FMCGs must navigate.

    Ms. Joy Rise,
    Diageo Asia Pacific,
    Co-chair of ECR AP Council
  • The Conference assembles a great lineup of thought leaders and senior executives to identify the challenges in the retail industry and help companies to unveil hidden opportunities for better corporate strategic planning.

    Ms. Anna Lin,
    Chief Executive,
    GS1 HongKong
  • To achieve a sustainable development, we believe it can be achieved throught delighting customers by listening and understanding their changing needs, devoting innovations and peple to drive differentiation and providing excellent IT and suppy chain platforms. Health and beauty is more than the products you sell. Rather, we have to keep abreast of life sytle trends to efficiently respond to the needs of our consumers.

    Ms. Caroline Mak,
    Group Director - Health & Beauty
    The Dairy Farm Group